Freshwater Fish Company was successful is spawning white sturgeon at the farm with their broodstock.  Fry began emerging from the hatching jars on March 8th.

Freshwater Fish Company plans to start offering sturgeon fry to our customers at our March 25th Open Day to the Public.  Due to the high cost of raising these fish the price will increase as the size of the sturgeon increase.  Stay tuned.

Please note – we do not ship fish.

Are you Ready to Stock Your Pond?


Stocking a Pond in Northern California

Stocking private ponds is one of Freshwater Fish Company’s favorite things to do for our clients.  We get the opportunity to deliver beautiful fish that we have raised to ponds that landowners have taken the time to create and maintain for their pleasure.  We have stocked ponds from northern to southern California, and everyone we meet is so great to work with.  Our common bond is a love of fish and the desire to have a healthy thriving pond for many years to come.livermore photo 1

Sometimes we ask that you have some friends or family on-hand to help with the stocking process.  Things go smoothly and that means things go better for the fish!  After we stock a pond, the relationship with the client does not stop there.  We are always available to help with issues or questions that come up after the initial stocking is completed.  For a first time pond owner stocking with fish will undoubtedly bring uncertainty.  Ask away!  We are only an email question away!

livermore photo 10We value our customers and want them to be completely satisfied with the results of the pond stocking process.  We guarantee our fish and will work with you to find solutions if any issues arise.  Depending on your location and the number of fish you desire we can deliver them in one of fish trucks that are fitted with pure oxygen systems.  We would be glad to give you a quote.  Email us at

A special thank you to pond owner Jeffrey and his son Kane for the photos and great stocking job!

Freshwater Fish Company: Adapting to Change

 This article was recently featured in the January newsletter of the California Aquaculture Association. 

By Michael Lee, California Aquaculture Association

If you live in California and have even the remotest involvement with aquaculture or local farming there is no doubt that you have heard about, been exposed to, or are involved in the latest trend in urban farming: Aquaponics.

Everybody is talking about it. And from farmers to school children to suburbanites, it seems as though everybody these days is getting involved and starting a system of their own.

For those who have been living underneath a rock for the past decade and have not heard of this new, trending way to farm, aquaponics is a practice that combines hydroponics, the cultivation of plants in water, with aquaculture, the raising of fish or aquatic animals in tanks, ponds, etc. A full description and background of the aquaponics practice is beyond the scope of this article but there is plenty of information available on the subject via a quick Google search.

It used to be, just a few years ago, that aquaponics systems were only available to those do-it-yourselfers who had the resources and willingness to fabricate an entire system, big or small, on their own. Naturally, this has changed significantly with the demand for these systems. As a result, we are beginning to see more all-in-one home systems, like the AquaFarm, a variety of larger, custom type systems from suppliers like Aquaculture Direct and others, as well as classified listing sources, like Ag List, populating related products.

Now enter Freshwater Fish Company. Freshwater Fish Company is an aquaculture company, with two farms located in California’s central valley. Owner Gregg Leonard established Freshwater Fish Company in 2001 and has continually prided himself and his farm on quality, sustainability, and overall customer service.

But Freshwater Fish Company, like most fish farms is California, sells only privately and has long been closed to the public, as the farm’s customers and markets have yet to reach beyond its private clientele.

Until now.

As a result of the growing aquaponics community and industry along with Leonard’s willingness to adapt and satisfy the needs of his current and potential customers, Freshwater Fish Company is now doing what most fish farms don’t; selling direct to the public.

With three previous “Open to the Public” events, one in September, 2013, one in October 2013, and one in December 2013, Leonard has found enough success in these events that he has decided to continue the idea. These events, as mentioned, are open to the public and allow customers, primarily aquaponics or hobby farm enthusiasts, to come out to Freshwater Fish Company’s farm to view and purchase fish and fish feed. The events also give visitors the opportunity to chat with and receive advice from seasoned fish farmers, including Gregg Leonard himself.

With aquaponics, urban farming, and the global farm to fork movement gaining such momentum, the efforts of Leonard and his staff at Freshwater Fish Company seem to be very much appreciated by his new-found customers and the industry as a whole. The continuation and possible expansion of events like those offered by Freshwater Fish Company will likely lead to continued growth and development of a seemingly soon-to-be booming industry: Aquaponics.

Freshwater Fish Company’s next “Open to the Public” even will be held on February 8th, 2014 from 9:00am to 12:00pm. For more information please click here. Leonard plans to continue these events monthly. 

To view more information about Freshwater Fish Company, their services, their fish, and more, click here.

About the author: Michael Lee is the Executive Director of the California Aquaculture Association


Raising Channel Catfish

Freshwater Fish Company strives to raise it’s own fish from eggs that have been harvested from brood stock on our farm as long as the parameters needed happen and mother nature cooperate!   Here is a brief synopsis of how we raise baby catfish.

Pairs of healthy channel catfish broodstock are put into a large pond with cans that will serve as an area for the females to lay their eggs.  The spawning season of channel catfish is usually during the months of April through June.  The eggs of channel catfish are quite large, very adhesive, and usually laid in a large egg mass. The number of eggs laid are in the thousands.

eggs in incubator resizedThe catfish eggs are gathered from the ponds and brought into the hatchery to incubate.  Conditions in the hatchery are more stable than the pond environment and generally have a better success rate of hatching to full maturity. Eggs hatch in 4-10 days. Young absorb their yolk sacs and begin swimming 3-4 days after hatching.  At that point, the young are brought back to the earthen ponds to grow in a natural environment.

catfish eggs with eyes resizedAfter yolk absorption occurs, young catfish will begin actively feed on zooplankton.  Eventually, they will be trained to accept an artificial diet in the form of high quality catfish formula.



Freshwater Fish Company sells channel catfish in a variety of sizes depending on the customer needs.  Young fish at the 1-4 inch size are perfect for ponds and lakes as well as aquaponic systems.

Aquaculture at the State Fair

What is aquaculture?  Aquaculture is the farming of aquatic organisms such as fish, shellfish and even plants for an commercial, recreational or public purpose.  The rearing and harvesting of these plants and animals takes place in all types of water environments including ponds, lakes, the ocean, and man-made “closed” systems on land.  Freshwater aquaculture provides a large percentage of the fish that is consumed by the American public.

Freshwater Fish Company provides a variety of fish to the California State Fair.  It is an impressive display with educational materials and plenty of fish for the public to view and touch!

For more information about aquaculture and the 2013 State Fair exhibit, check out this article from the California Aquaculture Association: